Your Business Can Be A Force for Good

by | Dec 11, 2019 | Entrepreneurship, Leadership | 0 comments


I wrote a few months ago about the question, “What would it take for a company to lose your business?” As a business owner, I want to think honestly about any unintended consequences of the decisions I make and the kind of company I want to build.

Today, I want to talk about the flip side of that – as small businesses, what kind of power do we have to be a force for good in the world?

Even as freelancers or tiny teams, we’re building something that can make a long-term impact. Isn’t that exhilarating?

Let’s brainstorm this together and find ways to leverage that power.

For example, here are two things I love about getting to be a part of A Squared:

  • I’m not just helping supplement my own family’s income, but the income of two other amazing women who have the flexibility to work part-time from home
  • Later this year, we’re going to launch a course called “Set Up Your VA for Success.” We’re just going to recoup our costs from the course and send the rest of the money to local anti-trafficking organizations

The freedom to create value in the world and then use that power for good is one of the greatest joys of entrepreneurship.

(sorry, Kevin)


I’d love to hear what ideas you have about how you can support your community through your business.

Until next week,


P.S. Donald Miller recently posted this podcast interview with Gary Haugen about how business leaders can combat human trafficking. Check it out!