Last week, I shared the behind-the-scenes results of our first webinar (you can check it out here if you missed it).
Today, we’ll talk about our livestream event.
This was our first run for an event of this caliber, and ultimately an experiment to see whether our audience would like this kind of structure (six hours combining practical training, time to take action, and live coaching).
We had a small enough group that we ultimately shifted from a longer group program to individual coaching with our participants, saving time for everyone and giving them deeper insight into their specific scenarios.
We learned a lot about structure, and marketing, and partnering with affiliates. But the biggest takeaway from it was watching my mindset change in real time.
My natural habits would have categorized this as a “failure” because we didn’t have a large group of people signing up.
And I’m not going to lie and pretend I wasn’t hoping for a different result.
But here’s where things began to look different…
- I was able to quickly shift my energy and focus to an objective evaluation. I felt less like a person whose value was wrapped up in her business and more like a scientist poring over the results of a study.
- I was able to appreciate the extra one-on-one attention our participants received and the fact that they walked away with a lot of value.
- I feel excited about leveraging the work we’ve done in new ways going forward.
It makes me think about Thomas Edison, who invented the lightbulb after over 1,000 different attempts.
I imagine him, sitting down on a leather armchair across from a journalist with a notepad. On the table between them is a glowing lightbulb.
Thomas says, “I tried over 1,000 different combinations before discovering this one.”
The journalist’s eyebrows go up. He writes “1,000 failed experiments” on his notepad. He looks up and asks, “”How did it feel to fail 1,000 times?”
Thomas pauses. He looks down at the lightbulb on the table, thinking about what electric light will mean for his world and for future generations.
With a slight smile, he responds, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”
Here’s to those of us who are in the arena, building a business with 1,000 steps. We’re all in this together.