The book

by | Oct 14, 2020 | Announcement, Systems | 0 comments

This week, I want to pull back the curtain on my next big project – I’m writing a book! Eureka Results: How Entrepreneurs Can Turn Their Best Ideas Into Reality has been greenlit for publication by New Degree Press and is coming out in April of 2021.

This book will be an incredible field guide for you if you:

  • Have been burned by terrible processes and systems
  • Are a creative entrepreneur who wants to get more organized
  • Fall victim to shiny object syndrome
  • Feel stuck in the messy middle and want to feel like you’re making progress

I used to love processes and systems because I’m a total nerd. I like making order out of chaos and adding structure to things. But writing this book has helped me see something deeper: the incredible, and sometimes scary, power of systems.

If you want something to change in your life, but you don’t change the system, the system will continue to give you the outcome it was designed to get.

Watching the Social Dilemma and wrestling with what it looks like to combat systemic racism have driven this point home even more. We can WANT a healthier relationship with social media. We can WANT an equitable society. But until we get our hands dirty in the systems that support those things, we won’t see change.

I’m on a mission to redefine systems and help us all learn how to channel their power in a positive direction.

That’s the biggest thing I want this book to do.

I’ll keep you posted every month or so as we move towards the launch, but if you want more – you’d like to be on the inner circle to see what’s happening, be a part of the conversation, and help us pick the cover – just email me ( and say “I want in.”

I’m grateful to be on this journey with you. The full manuscript is due on Halloween and I have five chapters left to write, so wish me luck!