Important question for business owners, freelancers, and entrepreneurs…

Are you still waiting for the entrepreneurial freedom you were promised when you started your business?

The truth is, starting a business isn’t what gives you time freedom. In fact, most new business owners end up working MORE hours for LESS pay than they ever did as an employee.

According to Xero, 54% of employees feel like they can truly check out on a vacation…but only 14% of small business owners feel the same way. We’re on a mission to change that. 

Entrepreneurial freedom is possible.

If you want to take back control over your work and your life…

If you dream of hiring a rock star who can proactively take things off your plate…

And if you would love to take a day, a week, even a month to unplug for the first time in way too long…

Then this is going to be the most important message you read all day. 

Hi, I’m Jennifer.. 

I’ve loved supporting business owners with systems and organization for over 18 years.

When I joined A Squared, I knew I had found a kindred spirit in its founder, Ashlee Berghoff, and a way to use my skills and experience to benefit others.

Together, Ashlee and I set out to harness all of our organizational power into making entrepreneurs’ lives better. As virtual COOs, we pulled ideas out of visionary founders’ heads and magically made them happen. 

We did it all. Our clients would get on the phone with a vague idea that something wasn’t right, and we’d spin the concepts floating around their minds into a project plan we could turn into reality. They didn’t have to worry about a thing. 

Although these entrepreneurs had big ideas, they rarely had the systems in place to bring those ideas to life. So we built them.

Because we did everything for our clients, we knew we were mixing strategic work with tasks that a virtual assistant could do for them at a lower rate. 

We wanted to get them that lower rate, but we knew that our clients needed support with their systems, too. Many of them had tried to hire before without success. 

Meanwhile, something interesting started to happen…

Emails kept landing in our inboxes with the same question:

“I know I need a virtual assistant, but where do I begin?”

So many entrepreneurs didn’t know where to look, what they were looking for exactly, or even what tasks to delegate. They wanted our help. 

Then it clicked: We could help our clients find a great virtual assistant AND help them build the systems their business needed for clear action and effective delegation. 

We believe that systems are powerful enough to change your life, and that without them, finding freedom as an entrepreneur is impossible.

And we also believe that learning how to delegate effectively will be one of the most incredible skills you will ever learn. If your business is chaotic, adding more people will simply add more chaos… but if you leverage your systems AND your team together, your life as a business owner will change forever.

What If Every Day in Your Business Could Be Like Your Best Day?

Imagine after a delicious breakfast, you stroll over to your desk and sit down. Right next to your keyboard is a small to-do list. You chuckle a little – you know exactly how to make everything happen, and you’re going to be done early today. 

You pop open your inbox and notice an important client request, and then you notice something else… your assistant has already handled it perfectly. 

You have easy access to all the resources you need, the people who can help you make things happen, and the metrics that tell you how things are going.

It still feels kind of new, this ‘not being stressed’ thing. You try to remember the last time you had a work emergency…was it really three months ago?

Today you feel calm, confident, sure.

And the work that is ahead of you is meaningful and the best possible use of your time.

This is what we want for you. 

We can help you…

Find, Train, and Systematize a

World-Class Virtual Assistant

Get customized virtual assistant recruiting and support

We don’t stop at matching you with a world-class VA. We make sure that your VA actually helps you.

Finding your virtual assistant

We’re going to actively remove most of the hurdles between you and a rock star assistant.

We’ll start by meeting with you one-on-one to help you define what you need your assistant to do for you. We’ll ask you a lot of questions and give you a few simple exercises to do, so you don’t have to figure it out yourself.

Then, we’ll create a custom job description just for you, post it, and screen every applicant.

We’ll host first interviews with candidates who look promising to narrow the pool even further.

Only three or four of the best candidates will reach the stage of scheduling an interview directly with the CEO (aka you). 

We’ll call up to three references on your behalf, and if you want to run a test project to identify a clear winner, we can facilitate the whole thing. 

Long story short, all you have to do is think through what you need and talk with a few people who are a great fit for you. Easy, right?

Supporting your virtual assistant (and you)

Hiring is just the beginning of the story. Now it’s time to onboard and train.

We have everything you need to get your VA started, and we’ll train them directly with the best tips we know.

We’ll talk with you, too! We’ll help you set up the structures YOU need to communicate clearly and delegate fearlessly.

You and your VA will have access to us for as long as we work together.

Imagine you and your virtual assistant are working together perfectly. You’re ready to start delegating more projects to them….but you’re not sure how. Bring those projects to us, and we’ll help you get them ready to delegate. 

Or, imagine if you and your VA keep getting stuck in the same spot, or your VA isn’t sure how to best support you in a certain area. You can come to us to talk through it, and so can your VA.

We’re here as a resource and a translator to maximize your odds of an incredible working relationship with your team. 

One-on-one strategic time with us

No two entrepreneurs have an identical experience, and we want to make sure you have plenty of direct access to us. Every eight weeks, we’ll spend an hour with you to map out a clear course for how you’ll spend the next two months. You’ll walk out of this call with a short, tangible list of major projects that will move the needle in your business in a significant way. And for those projects that feel overwhelming, we will even break them up into week-by-week milestones so you can take clear action and sense your progress.

Committing to a group of projects for two months will give you a chance to experience real momentum and help ward off shiny object syndrome. But you’re not locked into some big annual plan, so you’ll have space to implement new ideas or pivot your business without feeling like you’re getting off track.

A new system every month

Every month, we’ll host a workshop to build a key system into your business. The goal for each call is for you to walk away with something tangible that will streamline your business (and your life).

In past sessions, we’ve talked about things like:

  • Responding to overwhelm
  • Tracking your marketing metrics
  • Communicating with your VA
  • Repurposing your content
  • Planning your days and weeks

Every session we’ve ever done is recorded and stored in our vault, so you can access them exactly when you need them. 

Right-on-time resources

Sometimes, our group coaching calls will talk about something that’s exactly relevant to your situation. Other times, your biggest challenge may be something different. Whenever we see that there’s a system or framework that would be helpful for you, we’ll send it to you! We believe in the power of only consuming content that’s relevant to your biggest focus, so we’ll make sure you have everything you need to succeed.

Examples of resources we could share with you include:

  • An onboarding checklist template for your virtual assistant
  • A spreadsheet for tracking your revenue forecasts
  • A Fix This Next assessment to identify your core vital need
  • A workbook for tracking your publicity outreach

Access to us every single week

Every Tuesday, we’ll be online for an hour and ready to hear from you (or your VA). You can show up with a specific question, an update, or even just to vent. If you’re procrastinating on something, tell us about it and we’ll help clear the blocks. If your VA is stuck on a project, they can get direct coaching from us. If you’re struggling to find time for your major projects, we’ll create a game plan to get you back on track. If you want to delegate something new but aren’t sure how, or your VA wants to take something off your plate and needs support, office hours give you your answer. 

Our office hours are implementation focused, so you always walk away with a clear, tangible, achievable next right step. 

To Recap, You Will Receive:

Customized virtual assistant recruiting

Training and ongoing support for both you and your VA

One-on-one time with us for planning and focus

A new system or framework every month

Resources exactly when you need them

Weekly office hours 

Ready For Real Entrepreneurial Freedom?

We are the perfect fit for you if you:

  • Started your business for the freedom and lifestyle but find yourself working more than ever,
  • Struggle to unplug from your business,
  • Want to keep growing but don’t have the space for any more clients,
  • Feel like you need someone to organize YOU,
  • Need accountability and support to take focused, consistent action,
  • Have tried to hire a VA, but it didn’t work out,
  • Know you need processes and systems but dread having to deal with them,
  • Have no idea what you would give a VA to do even if one magically appeared today,
  • Spend a lot of time every day trying to figure out what to do next,
  • Want to work less while making more,
  • Dream of truly unplugged vacations,
  • Or suffer from shiny object syndrome.

Entrepreneurial Freedom is Real, But It’s Not Automatic

It’s tempting to think that entrepreneurial freedom is simply waiting for us on the other side of some milestone – after we hit a revenue goal, hire the right person, or wrap up a major launch. But if you talk to successful entrepreneurs, you’ll hear a different story…

They’ll tell you that entrepreneurial freedom doesn’t just happen.

Because no matter what you’ve already accomplished, how much time and effort you’ve already put in, or how much support you have from your team…. there will always be more work to do.

Yes, entrepreneurial freedom is REAL. And it’s attainable. But you can’t achieve it without SYSTEMS.

Without the right systems, the best team in the world won’t be able to give you your freedom back…not really. For every hour they save, you’ll pile more onto your own plate. So to get the kind of freedom you crave, you’ll have to start by putting those systems in place.

Here’s the good news…

Every entrepreneur goes through five phases on the way to entrepreneurial freedom. And no matter which phase you’re in right now, focusing on specific systems will help you get out of the weeds, take focused action, and build the kind of sustainable business that leads to real entrepreneurial freedom.

That means, regardless of where you are in your business, a clear path to freedom has already been laid out for you… 

The Five Phases of Entrepreneurial Freedom

Phase One - Drowning

If you’re trying not to think about the impossible list you wrote down this morning…

If you’ve had the same tasks on your to-do list for months…

If you haven’t felt like you’re winning in your business for a while…

You’re probably in this phase! 

Don’t worry… our #1 goal is to get you taking deep breaths as soon as possible. So we start with triage, using the quickest sanity-saving tools at our disposal. 

On our very first call together, we pull everything out of your brain: all your to-dos, all your goals, and your biggest challenges. 

From there, we’ll set human-sized expectations for what you can really accomplish over the next two months, and we’ll look for every opportunity to lighten the load on your mind. 

That way, you can focus on the one or two things that are truly urgent (and make a plan for tackling everything else down the road).  

Phase Two - Walking On Solid Ground

Once you’re out of emergency mode, you are going to feel great. You can breathe, and sleep, and eat real meals, away from your desk. You might even tell us that you got your life back. That’s amazing! 

A word of warning…. 

Now’s NOT the time to let up. It wouldn’t take much to land back in drowning mode again. In fact, this is where you need to be MORE vigilant… 

So in this phase, we’re going to fortify your position so you can stabilize your business and prepare for unexpected changes.

Our biggest tool in this phase is what I like to call “time leadership.” This is where you take control and STAY in control of your schedule and your life… for good!  

We start by building a system, customized to you, for consistent clarity about what’s on your plate. That way, you’ll never again have to wonder what you should be working on or worry that you might be missing something important. 

Then we’ll layer on big picture, weekly, and daily planning rhythms so you can sit down every day with a vivid, and more importantly, achievable list of high-priority projects. This type of planning will ward off shiny object syndrome so you can make real progress on the projects that matter most to you. 

Finally, when you’re getting ready to graduate to Phase Three, we’ll pinpoint specific places in your business where you’re making the same decisions over and over (on things like pricing, scope, how to onboard someone, or whether to take on a certain type of client). Making those big decisions now will go a long way towards saving you vital time and energy in the future.

Phase Three - Lightening The Load

It’s right when things start looking good that growth mode can kick in. You’ll discover that carrying all the burdens of your business alone can get way too heavy. Even worse, when you’re going it alone, you spend way too much time outside your zone of genius and neglect the projects that excite you the most.

That’s why this is the perfect time to bring on an assistant. And it’s also when we’ll roll up our sleeves and get to work to help you find, hire, and train the help your business needs. 

We’ll start by asking you a series of questions to identify exactly what you need. Don’t worry if you don’t know what you want in a Virtual Assistant or what to give them to do – we’ll help you create the perfect customized job description. Then we’ll post your job description to our networks and screen every single candidate who applies, so you don’t have to. We’ll only pass along the three or four top assistants we think could be a perfect fit for you. After you meet with each of them, we’ll help you make a decision.

Once you have a great team member in your business, you’ll begin to see improvement pretty quickly. But we won’t leave you to figure out what’s next. We’ll make sure your VA is fully trained in the core elements of supporting you effectively.

(In fact, as long as you’re a member of Action Amplified, we’ll be available as a resource to both of you. Is there a new project you’re trying to figure out how to give to your VA? Come talk to us. Does your VA have a question about how to solve a particular problem for you? They can reach out to us, too!)

Phase Four - Building Your House

Once you’re taking clear, focused action and have a great team member to get out of the weeds, building a business that can grow beyond you is suddenly within reach! 

In Phase Four, you’re really starting to take control like a CEO. We’ll strengthen your boundaries, help you empower your team, and streamline your business from every angle. 

This is when you’ll define, articulate, and manage your core operational systems, like a world-class customer experience, powerful marketing, clear metrics, and effective financial management. And we’ll help you identify and use the right software tools to automate as much as possible. 

The most fun part? We’re going to set our sights on bigger and bigger stretches of unplugged time. Say hello to genuinely relaxing evenings, weekends, and vacations long enough to finally decompress! 

Phase Five - Entrepreneurial Freedom

By Phase Five, you’re a master at using systems to tackle any project that you choose to take on. You have a clear sense of agency over your time and a clear vision for your business. 

Of course, you’ll always have new projects and big ideas, but you’re able to step away for weeks at a time, confident that nothing will burn down while you’re away. Your clients are cared for by your rock star team, and you can’t remember the last time work encroached on your personal time. 

This is why you started your business in the first place. And it’s absolutely achievable.

Here’s What People Say About A Squared

“Before I started with A Squared, I was managing all the admin of my business on my own. I had a lot of customers coming in and a lot of customer service requests…I had no idea how to manage all of it.

Today, I have an amazing VA who’s handling all the customer service, replying to all the emails, doing all the backend stuff for my course. [Working with her] allows me to do the stuff that I want to do, which is create and coach and teach and write.

The impact has just been so much less tedious hours spent and more free time to do the things that I want to. It’s been an incredible experience. I’m super thrilled!”

Austin Lee

Freelance Copywriter

So, How Much Does It Cost?

We love working with solopreneurs who are just starting to navigate that freelancer-to-CEO transition, so we purposely design our services with affordability in mind

Our Program Includes

  • VA sourcing and training ($2,500 value)
  • Regular training videos and office hours ($2,000 value)
  • Ongoing support for you and your VA for six months ($2,000 value)
  • Live workshops each month ($500 value)
  • Bi-monthly strategy calls to plan out your major projects and clear out the noise ($1,750 value)
  • Frameworks and tools to help you build the infrastructure your business needs to thrive ($500 value)
  • Community with a very small group of entrepreneurs on the same journey ($2,500 value)

We ask for an initial 6-month commitment. That gives us enough time to find you a rock star, set up all the systems your business needs, and schedule your first unplugged vacation. 

Once you’ve reached that 6-month goal, it doesn’t have to be the end. You can extend each month without a further commitment for as long as you like. Many of our clients are so thrilled with their results, they continue to build their businesses with our help for months and years after the initial program.

Two Plan Options…

Need More?

If you’re growing quickly or already have a team, and you know you need one-on-one support to quickly renovate the systems in your business and help your team work together effectively, click here to learn more about our VIP services. Prices start at $3,000 per month. 

“What I really wanted was someone to come in and organize ME. I didn’t want to manage someone… I wanted someone to come in, look at my situation, and help replace some of the chaos with systems that worked FOR me.

That’s exactly what Ashlee and her team at A Squared did for me.”

Chris Orzechowski

CEO of Orzy Media